ClassPass: Serving a Two-Sided Marketplace with Class(Pass)
ClassPass (‘CP’) is a two-sided marketplace that connects the end consumer, a fitness class attendee, with classes at boutique fitness studios.
fitness
ClassPass: Bringing Boutique Fitness to the Average Yuppie
How one platform is creating value by effectively connecting fitness demand with fragmented supply.
Barry’s Bootcamp: The Hardest and Most Effective Workout in the World
From a boutique West Hollywood fitness class to a global lifestyle brand
AmenZone – Training for Life
Why doing more with less is hurting AmenZone and its growth through franchise strategy.
Peloton: the Netflix of boutique fitness
Peloton provides an example of symbiotic business and operating models, in which this boutique fitness studio has maximized ROA and brand effectiveness by offering both live and online subscriber-based spin classes.
ClassPass: Gym Trial, Business Error?
Will ClassPass ever be profitable?
Fitbit – Find Your Fit
The San Francisco-based wearable fitness-tracking device maker's efficient business and operating model in organization, focus, hardware, and software.
#Kaylascult – From passion project to full fledged, multi-national fitness empire
A business born on social media simplicity #Kaylascult
SoulCycle: Spinning towards Success
Introduction SoulCycle is a rapidly growing boutique fitness brand whose studios offer indoor cycling classes. In the last two years, the Company has opened a total of 24 studios and grown revenue and EBITDA at compound annual growth rates in […]
ClassPass: Shaking up the traditional workout regimen
Creating optionality and excitement in the sometimes staid exercise space, ClassPass fitness memberships have driven rapid growth and challenged the traditional gym model, yet sustainability questions linger.