Peloton provides an example of symbiotic business and operating models, in which this boutique fitness studio has maximized ROA and brand effectiveness by offering both live and online subscriber-based spin classes.
Great company! I actually haven’t had any personal experience with Bonobos, so this was a great opportunity for me to learn what all the buzz is about. Very unique business model. I like how they position themselves at the intersection of utility and style – and I can see how this is a winning formula with males. With fashion being such a volatile industry though, I would be curious to see if this business/operating model is so effective in this exact context though, if it will be sustainable and adaptable. Is the Bonobos merchandising team the true superstar here? Regardless, it’s impressive what they’ve created and how they’ve revolutionized male shopping in this way!