23andMe is one of Silicon Valley’s latest unicorns – now valued at over $1B with over $491M in venture capital investment. While they provide a valuable service to consumers, should we be wary of handing over this immensely personal data?
Can algorithms really make us more empathetic? Cogito is using machine learning, data, and nudges to keep us all from pulling our hair out when contacting customer support. Co-founder Joshua Feast: “in some ways, we think of ourselves as a cyborg company, helping humans be their best selves.”
Telco's are finally using data to better attract advertisers. But is it enough to stave off the trend of ad dollars moving toward digital platforms?
Accounting firms are beginning to recognize the power of using data analytics in the audit.
C3 IoT is an enterprise software business creating valuable applications for large industrial businesses using machine learning and predictive analytics.
In early 2015, Gap Inc. CEO Art Peck fired all of the company’s creative directors, claiming they were “false messiahs” for the company. Instead, Peck wanted to move the company to a decentralized data-driven approach to design and product development […]
Adobe is using analytics and artificial intelligence to recommend all elements of marketing campaigns: what content to use, what channels to use and how to time the campaign. Critically though, the AI is dependent on historical data to inform future marketing. While the analytics are incredibly helpful to manage existing products, it is still important that marketers play a key role in marketing new products and constantly testing new marketing channels that may not be in historical data.
Can social data and online behavior predict an individual’s propensity to default on a loan?
There is more science to creating a musician’s career that meets the eye, and Next Big Sound has been cracking the code for the past ten years.
The Golden State Warriors – Data & Talent = Heart! A blog about the use of data analytics by an NBA franchise that led to the end of a 40 year NBA finals championship drought.
