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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Criteo: how much personalized retargeting is too much?

Posted on April 20, 2020 by Paul-Emile Landrin

Criteo uses AI and Big Data to increase the scope of online advertising by created unique ads for … each individual customer.

AI chatbot behind Alibaba’s $38 billion Single’s Day sales miracle

Posted on April 20, 2020 by Amanda Dong

Increasing customer service demand drives Alibaba toward intelligent customer service On Nov. 11, 2019, Alibaba scored another blockbuster Singles’ Day shopping festival with RMB 268.4 billion ($38.4 billion) gross merchandise volume, 26% higher than last year’s RMB 213.5 billion. This […]

Blue Yonder – Intelligence in Supply Chain Management

Posted on April 19, 2020 by Nicholas Dimitruk

Blue Yonder is a leader in end-to-end digital fulfillment, harnessing artificial intelligence and machine learning to optimize supply chains across the globe. But could COVID-19 be the Black Swan event that breaks their value proposition to pieces?

Zoba: an AI-driven demand forecasting and optimization SaaS for shared mobility companies

Posted on April 19, 2020 by Leonardo Hugo Lujan

As shared mobility providers grow and need to validate multifaceted business models, Zoba brings a modular solution to increase the companies' ability to predict demand and optimize their fleets.

Palmaz Vineyards: Can big data analytics disrupt the centuries-old wine industry?

Posted on April 19, 2020 by Matt B

Palmaz Vineyards is pursuing a modern digital strategy in an ancient analog industry. Will their data-driven approach to winemaking bear fruit?

Brewing with a dash of Data and Analytics – Starbucks

Posted on April 19, 2020 by panda

Starbucks rides on DeepBrew (AI based tools) to keep operations efficient, free up time for partners, engage customers, and improve sales

Tik Tok: Using AI to take over the world

Posted on April 19, 2020 by Haoran

Tik Tok uses AI to promote specific contents to different consumers, and helps content creators make videos with music, filters and other enhancement.

Rare Carat: The Kayak of Diamonds

Posted on April 18, 2020 by Leah H

“Diamonds are hard, but buying them shouldn’t be."

LinkedIn – AI helps companies and professionals find each other faster

Posted on April 18, 2020 by Jona Babi

LinkedIn uses AI and the large amount of data to help professionals find the right job and companies to hire the right people much faster than before and hopefully completely eliminate the hiring biases in the future.

K Health: Your new primary care doctor?

Posted on April 18, 2020 by lumos

No more googling your health symptoms or waiting for an appointment with your doctor — K Health combines AI with easy access to live physicians for a 24 / 7 primary care solution.

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