Caviar – Food delivery’s race to your doorstep

Posted on

Caviar entered the competitive food delivery space in 2012 positioning itself as the “fancy food” delivery startup. At that time, the market was dominated by two large players, Seamless and Grubhub, with many new players looking to enter. Caviar’s platform architecture allowed it to succeed in difficult circumstances; however, as competition has increased, how should Caviar respond?