Bark & Co.: Using the Celebrity Dog Crowd
How 400 famous dogs became the sales team
crowd-sourcing
PatientsLikeMe: Using the crowd to improve medical care
PatientsLikeMe is improving medical care by crowd-sourcing information from those who matter most, the patients themselves.
Threadless: The Continuing Success of one of the older Crowdsourcing companies
Freakanaut design (sold out) One of the most well-established crowdsourcing design companies is Threadless (est. 2000), a design company that does not create designs but instead sources them from its users and sells them. The users create designs to put […]
Fiverr – get anything done with $5
While many use the platform to get task done cheaply, it needs to set stronger standard on the tasks to be sourced
Glassdoor is leveraging crowds to better inform job-seekers
Since it was founded in 2008, Glassdoor has been leveraging crowd-sourcing to create a vast database of job positions, salaries, interview processes, companies’ culture, and more.
Facebook – Crowd-sourced translation
How Facebook used crowdsourced translation to spur international growth
Crowdsourcing sales forecasts: How Henkel leverages the collective wisdom of its employees
After traditional methods yielded unsatisfactory results, Henkel – which owns some of the most valuable European CPG brands – decided to leverage the collective wisdom of its employees to increase forecasting accuracy by using an internal prediction market.
Hype Machine: The Crowd-Sourced Music Blog
Founded in 2005, Hype Machine sources music through a hand-picked catalogue of music blogs from around the world.
Kraft’s Vegemite: the 2.0 time’s the charm?
It’s easy to blame the crowd when crowdsourcing fails but most of the time the underlying reason for failure is in the design of the project. Kraft’s Vegemite fiasco highlights the importance of thoughtful execution, especially when crowdsourcing the name for a consumer product.
TripAdvisor and the crowds
TripAdvisor utilizes having genuine information about the hotels to bring more readers to the site which in turn, write their reviews as well and the platform grows attracting more hotels to partner with TripAdvisor. Indirect and direct network effects come into play.