Kraft’s Vegemite: the 2.0 time’s the charm?

It’s easy to blame the crowd when crowdsourcing fails but most of the time the underlying reason for failure is in the design of the project. Kraft’s Vegemite fiasco highlights the importance of thoughtful execution, especially when crowdsourcing the name for a consumer product.

TripAdvisor and the crowds

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TripAdvisor utilizes having genuine information about the hotels to bring more readers to the site which in turn, write their reviews as well and the platform grows attracting more hotels to partner with TripAdvisor. Indirect and direct network effects come into play.