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Great post! Some of the case studies seem very interesting and useful for their users. It seems like this tool is primarily used by small businesses. In that case, do you have a sense of the retention rate that Optimizely sees?
Great article. I agree with the comment above. There is a trade off between leveraging network effect and getting more people on the platform to improve choices for each user, and curating potential matches to reduce irrelevant matches. That said, I think there is value in providing some sense of control to the user, like tinder aims to do as opposed to some platforms that say show only a single match on a given day. But reducing the signal to noise ratio will be the biggest concern for tinder
Great article. I agree with the comment above. There is a trade off between leveraging network effect and getting more people on the platform to improve choices for each user, and curating potential matches to reduce irrelevant matches. That said, I think there is value in providing some sense of control to the user, like tinder aims to do as opposed to some platforms that say show only a single match on a given day. But with
Great article! I find myself searching for a Starbucks for wifi every now and then. My only concerns around this strategy are wrt who they consider themselves competing against and how defensible these tactics are in that battle.