Guggenheim & Google: Museums embrace the virtual reality medium
The Guggenheim Museum partners with Google to provide a virtual field tour of the museum.
Hardware
Wayfair: Using AR and VR for Furniture Visualization
Wayfair Next is using AR and VR to accelerate the shift of home goods to e-commerce by exploring new forms of product visualization.
Marxent Lab’s VisualCommerce : Changing the Classic Retail & Manufacturing Game
Visual Commerce has changed the way retail and manufacturing companies market their producst and has opened a plethora of industries that can leverage digital products in enhancing their value proposition
Get in the Game: How the NBA Uses VR to Offer Fans an Immersive Viewing Experience
It’s no secret that content producers everywhere are searching for ways to attract eyeballs and dollars. By embracing virtual reality technology in a strategic way, the NBA is testing a new content delivery method while simultaneously giving fans a unique and innovative basketball viewing experience.
Lowe’s: VR, the Future of Retail
As brick and mortar retailers face increasing competition from online platforms, VR/AR provide a means to fight back and reengage consumers
Matterport: Creating a Real Estate VR Platform
Matterport provides a platform to transform real estate into virtual reality experiences, consumable both in an internet browser and a virtual reality headset.
Bringing 3D models to life…sort of
Bricks and Goggles is a Dutch software firm that specializes in converting construction designs (e.g. 3D CAD files) into Virtual Reality files that can be run on VR headsets (like Oculus and Google Cardboard).
NextVR – Bringing Virtual Reality Events Into The Home!
NextVR is delivering live sports and entertainment into your home in VR!
HBX Needs to Go Whole-Hog on VR Classrooms
It’s hard to digitally replicate the case method with online videos or massive group chats. Virtual reality changes that.
Facebook mind reading: the ultimate VR/AR interface
Mind reading is a powerful method of allowing users to control VR/AR environments. Facebook is getting in on this game. They have a head start on the tech but what’s the best way for them to capture this opportunity in the long run?