Nest: Falling Into The Chasm

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Nest, thought of as being on the forefront of the Smart Home, has been struggling to cross the chasm and gain mass consumer adoption. Can the company rethink its strategy to deliver consumer value?

Fitbit – leveraging consumers’ obsession with data

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In the era of Big Data, companies are obsessed with figuring out how to crunch the numbers and make use of the increased data provided to us by a number of devices. However – companies are not alone in embracing data analytics: As evidenced by Fitbit, there is an increased interest among consumers in measuring, tracking and analyzing data from their own lives.