COVID-19 has disproportionately affected traditional media conglomerates relative to their streaming-only competitors. NBCUniversal is one such facing production freezes, theme park closures, and declining ad revenues. Despite setbacks, the company is innovating today to build digital capabilities and services that will help it succeed after the crisis.
SMT has positioned themselves as media incumbents' solution in the race to keep up with technology for sports broadcasting applications. This strategy has made SMT a winner!
Is it better to trust the wisdom of crowds in deciding what to watch?
Major League Baseball Advanced Media has successfully developed the market-leading live streaming technology through an innovative, viewer-focused approach
Netflix is a best-in-class example of the use of data in the media industry.
Amazon Studios successfully uses crowdsourcing to increase the number of television and film submissions and to decide which ideas to produce.
Roku has been able to stay relevant over the years by shifting its business model
Data is creating value at Hulu through its selection of content to invest in, its search recommendation engine, and its advertisers.
Through soliciting customer feedback on its pilots, Amazon Studios determines which shows to greenlight before producing a full series.
As the content / television industry rapidly evolves with the emergence of new internet streaming technologies, Google and its Chromecast are here to win our hearts (and help us cut the cord with traditional cable and satellite packages).
