Creating high-quality, cinematic VR experiences in a nascent industry.
HBSstudent11's Profile
HBSstudent11
Submitted
Legendary Pictures uses data to better target audiences and to minimize the risk of new film projects.
Amazon Studios is disrupting the traditional film and TV development process by letting crowds submit scripts and help pick their next productions.
Activity Feed
Great post! Totally agree with you. Also, I do not think people will go to school or work in the future. You can already tell Gen Z doesn’t need the human interaction that we did growing up (some of them never have their friends over and only text/skype etc.). It will be a strange world once reality is no longer reality!
Great post! It is crazy how quickly usage can skyrocket and decrease with these fad games. I would assume it makes advertising partnerships harder to construct and turn around during such a short period. It would be cool if the platform you suggested allowed advertisers to hook into multiple games easily in one place.
Great post – cool idea. I think the greatest source of change coming from such a platform would be the anonymity awarded to those submitting information. Many people have information about crimes, but are too scared to speak up due to threats from the culprit, or even a personal connection to the culprit (like they are a family member). This platform would allow for anonymous tips and a degree of separation from the police which might make coming forward easier for witnesses.
Great post – thank you for sharing! I still find it fascinating that people are willing to spend time adding and editing Wikipedia though they are not truly being incentivized to do so. It is also interesting that Wikipedia refuses to monetize using ads, as I do not believe ads would really disrupt the experience. I realize this is more of a political stance, but you have to wonder then what good they could do with money. They could donate a portion of it, or even employ their avid editing base!
Great post – thank you. Parking tickets are the worst, so glad someone is trying to help prevent them! I wonder if they can team up with the city government facilitate payment (both of parking and tickets) via their app to increase adoption. That way, people can download the app to quickly pay for parking instead of having to walk to a meter, and SpotAngels can collect the data at the same time.
Great post – thank you for sharing! Also thank you so much for sharing your machine learning deck – it is awesome.
I think the cultural aspects of implementing data are very interesting. A large problem is that data models are iterative, thus might not work as well at first, hurting their credibility amongst skeptics when first launched. Also, I think it is really hard to launch a data product that is “augmenting” what employees are doing. As the guest professor said in class, why have a model if people are still able to override it whenever they want? I think this is a fine line to manage, and the tension will make adoption of data tools slower than it should be.
Awesome post – thank you for sharing! Really interesting to hear about how they expanded beyond just record labels to help brands find the right artists for their upcoming advertising spends. However, I am a little weary of the use of data in predicting success in creative industries. As it is based on historical data, the model might not know how to respond to a “new sound” and thus reject it, yet these completely original sounds have the potential to be the biggest blockbusters!
Great post! Thank you for sharing. The use of data in this industry is a very interesting subject. I wonder if Netflix will be able to cut down on the stigma around it amongst creatives. They need to walk a fine line of using data to decrease risk of new projects, while not intervening too much as to scare creative talent away. It’s also still unclear to me how useful the data really is. I mean most in the industry would have agreed/predicted a political thriller with Kevin Spacey and David Fincher attached would be a hit. Also, since they don’t share their data, it’s unclear how big of a hit each of their “hits” really is. Their model is just different so that this doesn’t matter (aka not ad-based). Data usage to improve the platform user experience makes a lot of since (i.e. the recommendation model) – but using data to actually create content is a whole different beast, and I’m not sure the current model is sophisticated enough to create hits significantly better than an smart executive could.
This is a great post – thank you! Really interesting to see how a platform can grow out of one successful product then dominate an entire space. I’m wondering if they could even increase their royalty rate further (more than 30%) and still maintain game sellers. Their dominant position might allow for this. It will be interesting to see how competitive dynamics evolve in this industry. The digital environment (vs a console) seems like it would decrease barriers tremendously for competitors, but an influx of games also cries out for a way to market and stand out above the fray. Thus, Steam is uniquely positioned as marketing/distributing machine – much like Hollywood studios.
Great post – thank you! I have started Coursera courses before, but not finished them, so glad to see I’m in good company with 96% of students haha. I think that Coursera is going to have a problem down the line as higher-level institutions (with interesting courses in high demand) realize that there is money to be made in this space, and thus offer these programs on their own platforms. I think there is an opportunity for Coursera to white label its platform for schools (so they are completely university-branded) to combat against this. It will be interesting to see how much this space matures over the next decade. Perhaps my kids won’t even attend a physical college!
Great post! I didn’t know that Google was working to make Maps more social with Lists. It’s a cool way to try to strengthen direct network effects and win against competitors. I think that the 3rd party ads element is also interesting, as Google can earn more business and retain it better with larger amounts of users on its platform. However, it will be interesting to see how users react to an increase of ads, and how Google balances monetization with user base.
Great post – thank you! The HBO NOW vs MVPD stand-off was an interesting one – negotiations between them can be fierce and get ugly. I was just going to add another interesting point about HBO that I came across having to do with the digital age. Piracy is a huge issue for these new types of accounts. Many different people share logins, and Game of Thrones is one of the most pirated TV shows of all time overseas. However, HBO doesn’t seem that concerned about this, and they’ve even said that piracy is actually like a form of marketing for their service. They think that exposure to their content will make a non-payer (like a young student) more likely to pay for the service when they are able (aka can afford to). I found that to be a pretty interesting philosophy!
Awesome post – thank you! AwesomenessTV is a really interesting venture, so I am glad you wrote about it. Interestingly, they are even getting into film production, releasing their first full feature, Before I Fall, this spring! Their background in YouTube helped them to cast the film, using talent from their YouTube network in leading roles. Another interesting aspect of YouTube stars is that they are starting to wise up a bit as the industry becomes more mature. Whereas a few years ago they might have been thrilled to partner with a large brand for a “stunt,” they now are commanding large up-front fees as they have realized their true value to advertisers in reaching the highly sought after, yet elusive, pre-teen/teen market.
Great post – thank you! I think the biggest change that Netflix has caused in the industry (which you touched on) is the shift in viewing patterns of its users. Namely on-demand viewing and binge-watching. No longer do people want to be told when they can watch something, leading to chord cutting and a decrease in theater attendance. And the binge-watching phenomenon, as well as Netflix’s investment in A-list talent, has lead to an explosion of high quality television. It will be interesting to see how this affects the type and length of content created in the future.