Value Creation with AI

December 04, 2019

Read The Full Prompt

Please pick one company that deploys machine learning or other aspects of deep learning. Amazon uses AI to anticipate when an ad has value that others will bid. Google uses natural language processing to automate Translate. For this assignment, please choose a company that uses AI in a creative way to drive value creation, value capture, or its operating model.

You may focus on use of AI as a service, or you may focus on the use of AI within the process of some part of its business. In other words, please describe how the organization deploys AI as a free-standing service around which it develops a business, or as a complement and improvement into its process. Describe the current challenges and opportunities the company faces in this deployment. Then assess the recommend changes the company needs to make to address these challenges or take advantages of these opportunities. In your post, please consider any organizational changes the company needs to make to achieve its aspirations. While you should devote most of the space to value creation, please make some observations about aspects of the value capture strategy.

1000 words max.

Submitted (22)

IntelligentX: Changing the world, one beer at a time
Last modified on November 20, 2019 at 1:10 am
IntelligentX was developed to create a unique product proposition: a beer brewed by artificial intelligence (AI) that followed the tastes of its customers.
Hopper: Using AI to Plan Your Next Vacation
Tommy PF
Last modified on December 2, 2019 at 11:57 pm
Hopper's proprietary algorithms and data allows the company to increase engagement with customers and predict customer intent when booking travel.
Pymetrics – Using Neuroscience & AI to change the age-old hiring process
Riddhi Shah
Posted on December 4, 2019 at 2:33 am
Pymetrics leverages decades of neuroscience research and machine learning to match quality job candidates with the right companies and careers. It does this through a gamified process that provides companies with data on behavioral traits of candidates applying for the [...]
Watson: IBM’s AI as a Service
Last modified on November 27, 2019 at 1:05 am
Inside IBM's multi-billion dollar AI as a service business that started with a group of three researchers almost 15 years ago
Smarter, healthier, more productive: how Uptake is revolutionizing heavy industries with AI+IoT
Short Apple
Posted on November 28, 2019 at 7:32 pm
"WE KNOW WHAT FAILURE LOOKS LIKE. Our technology has seen millions of machine failures so you don’t have to. Machines don’t have to break."
AI loves trash!
Theon Greyjoy
Last modified on December 2, 2019 at 8:11 pm
We can't clean our trash. Can robots help?
BrainCo’s FOCUS Headband: Brain Scan or Brain Scam?
Leo Li
Last modified on December 3, 2019 at 4:55 pm
BrainCo has developed and launched an AI-powered headband that can track users’ level of focus and engagement. Market reactions have been mixed with compliments and controversies. Will this mind reader succeed?
Upstart: Using machine learning to transform the personal loan experience
Leonardo Leal
Last modified on November 26, 2019 at 11:07 am
Upstart's mission is to democratize the market of personal loans by using the power of AI technology to simplify customer acquisition processes and automate approvals. However, how far can this technology go to benefit customers and capture the value of [...]
Deezer’s Spleeter: Deconstructing music with AI
Keagan Pang
Posted on November 25, 2019 at 8:45 pm
Deezer, an online music streaming service recently released Spleeter, an ML tool used to deconstruct music into its constituent instrumental tracks.
Symrise and IBM: New Fragrances Created by AI
Peter Wintermaier
Posted on December 4, 2019 at 7:06 am
Symrise AG, a leading German producer of fragrances and flavors, uses an artificial intelligence (AI) software developed with IBM to create new fragrances more efficiently.
Hello, Barbie? NLP and the first conversational doll
Kemi Akenzua
Last modified on December 4, 2019 at 3:50 am
Hello, Barbie? It's the stuff of horror movies but dolls are now coming to live thanks to NLP and AI technologies.
Sky Media and The Future of Recommendation Algorithms
Jackson Howell
Last modified on December 3, 2019 at 9:08 am
Sky Limited, the British media and telecommunications conglomerate owned by Comcast and headquartered in London, is working on the future of television. Ironically, the future of television has less and less to do with television itself, at least in the [...]
John Deere – Using AI to reimagine farming
Dominika Sarnecka
Posted on December 3, 2019 at 10:18 pm
When asked what comes to mind when thinking about John Deere, the largest and one of the most popular agricultural, forestry and construction machinery manufacturer in the world, majority of people would not think "Artificial Intelligence." Yet, faced with the [...]
AIMM, Artificially Intelligent Match Maker
Posted on December 4, 2019 at 6:22 pm
It may sound like a Black Mirror episode yet it’s real: founded in 2016, AIMM is the first fully conversational AI based app that will help you find love!
Kensho – made in the Square, trades on the Street
Last modified on December 4, 2019 at 4:13 am
'Ken' means 'seeing'; 'sho' means 'nature' or 'essence'. 👀🌴 True to its name, Kensho employs AI to see the true nature of data. Kensho has disrupted the financial sector and has made its way into all of the major institutions. [...]
Putting AI bots to the test: and the future of app testing
C. Williams
Posted on December 4, 2019 at 5:02 am
“It’s easy to build an app. It’s hard to test it.” – Liu, co-founder of[1] With 70,000+ apps already tested, is on a mission to “improve the quality of software apps by making app development easier through the [...]
Bossa Nova: Robotics, AI and Groceries
Posted on December 4, 2019 at 7:49 am
Bossa Nova is deploying robots and AI technology in grocery superstores to reduce the chronic challenge of inventory management.
Live inside your content: The future of entertainment
Rocco Puno
Posted on December 3, 2019 at 9:08 pm
Rct studio is creating a fully immersive, AI-driven movie experience that adapts to the player's reactions, with each story creating thousands of permutations. Is this the prelude to a world of AI-driven characters that continuously evolve? Will such characters force [...]
Shield AI
Posted on December 4, 2019 at 5:42 pm
Military Special Operations Drones - Artificial Intelligence for a safer, more secure world.
Tradeshift: AI in B2B Commerce
Last modified on December 4, 2019 at 8:14 pm
Tradeshift has been one of the first B2B e-commerce providers to introduce AI capabilities in its software solutions.
Kodiak Robotics – Fully Autonomous “Middle Mile” Trucking
Posted on December 5, 2019 at 1:40 am
Kodiak Robotics is pioneering technology to build and operate a fully autonomous trucking company focused on the “middle mile” of commercial freight.
Gro-ing New Agricultural Data
Posted on December 5, 2019 at 1:47 am
Gro-intelligence is helping to create a differentiated source of agricultural data for 21st century global supply chains