Growing Businesses in the Age of Platforms

February 26, 2017

Read The Full Prompt

One consequence of the digital transformation is that platforms are becoming increasingly prevalent in today’s economy.

For this module please pick ONE company/organization and discuss how it creates and captures value in platform markets:

Issues you may want to address (feel free to consider other related issues not listed below):

  • How to scale up platform businesses?
  • How do various factors such as local/global network effects and multihoming affect competitive dynamics in platform markets?
  • When can an entrant take over market leadership when competing with an incumbent in a platform market?
  • How can product/service-centric firms grow into platform-centric firms?
  • How do firms cooperate and compete with powerful platforms when they serve as complementors and partners of these platforms?

Create an approximately 500-750 word post to make your contribution on by 6pm on Feb 26. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Please prepare a 2-3 min summary of your blog post before class.

Note: Since our third module is on crowd-based business models (business models that leverage collective intelligence from a large number of users), please do not pick crowd-based companies such as Kickstarter and Threadless for this OK blog post.

Submitted (94)

Turo: Airbnb of Auto
Brandon K
Posted on February 24, 2017 at 7:35 pm
Turo, the Airbnb of autos, is well-positioned to scale more quickly than competitors to offer the best car rental experiences in the country.
In Airbnb We Trust
Last modified on February 23, 2017 at 2:36 am
Airbnb has cleverly built a platform to create trust among complete strangers.
Facebook Bets Big on Bots with Messenger Platform
Last modified on February 26, 2017 at 9:28 am
With a billion people using Facebook Messenger – and Zuckerberg’s public promise that Messenger will make sure you “never have to call 1-800-FLOWERS again” – will Facebook’s newest platform prove that bots are hot… or not?
Li & Fung – The Downfall of a Platform
Jack K
Last modified on February 27, 2017 at 12:05 pm
On March 6th of this year, the supply chain management giant Li & Fung will be unceremoniously removed from the Hang Seng Index, a globally recognized index of Blue Chip Hong Kong Companies, to be replaced by Greely Automobile. It [...]
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