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HBR: How AI Will Accelerate the Circular Economy

Image of various recyclable items.

Despite living on a planet with finite resources, our economy remains largely linear and full of single-use products. The shift toward a circular economy, where companies recover or recycle resources, has hit roadblocks, including low value of used products and high recycling costs.

The Digital Data Design Institute at Harvard’s Climate and Sustainability Impact Lab recently highlighted how digital tools and AI can help overcome these hurdles. Three key strategies were discussed: extending the life of products, using fewer materials in production, and using more recycled materials. These tech-enabled strategies promise significant financial returns, but unlocking their full potential will need serious investment.

Simply put, it’s high time businesses recognized the potential of turning waste into wealth.

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