esarley

With promises of making big money off of readers without relying on subscriptions and hundreds of alleged partners who’ve signed on as early testers, publishing startup Invisibly might just be the next big thing/one of media’s best kept secrets. But if it’s not subscriptions, and it’s not advertising, what exactly is Invisibly’s play – and how can they be so confident it will translate into billions?

In response to the growing tendency towards short-form content and 140-character length snippets, Medium established itself as a destination for thought pieces and long-form articles. This case from Robert Siegel and Matthew Saucedo takes a look inside the challenges facing Medium’s leadership team as they strive to build a successful digital media company and develop a sustainable monetization model. As journalism innovates, can Medium serve as a noteworthy model for publishing in the digital age?

One of the recurring themes we heard coming out of our Future of Advertising and Publishing Forum was the rise of audio and voice-assisted devices in the role of journalism. It is becoming increasingly clear that this is “the next big thing” in the realm of media consumption, and former Nieman Lab fellow Trushar Barot highlights the current state of this growing trend. Barot’s takeaways? News orgs need to be doing more to prepare for the implications of this disruptive technology.

It’s clear that the media landscape is rapidly changing. But how do companies actually maneuver through the digital transformation in their own industries? Perhaps no one is better equipped to answer this question than the panel of experts at our Future Assembly conference this past April. In this talk, Professor Bharat Anand speaks with Nicco Mele of the Shorenstein Center, Jake Shapiro of Radio Public (and formerly PRX), and Justin Williams of Turner Broadcasting about how digital has impacted such industries as newspapers, television, and radio. The takeaways may just surprise you!