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Technology and Operations Management

Technology and Operations Management

MBA Student Perspectives

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Submissions

Rent the Runway – Fashionable Operations

Posted on December 6, 2015 by Zhihan Ma

“We’re not in the fashion business. We’re in the fashion-technology-engineering-supply chain-operations-reverse logistics-dry cleaning-analytics business.”

Combatant Gentlemen: Farm to…Closet?

Posted on December 6, 2015 by Joe_Barron

Combatant Gentlemen is disrupting everyday menswear one sheep at a time.

Samsung – Surviving in an Unstable Market

Posted on December 6, 2015 by Alfonso

The story of Samsung in the unstable Argentina. How did the Korean company do to establish a dominant position in an economical unstsable country?

Yoobi: One for You, One for Me!

Posted on December 5, 2015 by Megan Trout

Yoobi – a colorful school supply brand helping students in need!

Singapore Airlines: Achieving the best of both worlds of low-cost operations model and service excellence

Posted on December 5, 2015 by Wendy

How the world's most awarded airline soared to such great heights by mastering the paradox of dual strategy

Blue Apron: Lifelong Learning For All

Posted on December 5, 2015 by Jamie

In the culinary world, the Blue Apron is a symbol of lifelong learning in the kitchen. Will Blue Apron be able to draw inspiration from its namesake and continue to innovate for its customers?

RPX Corporation: First Defense Against Patent Trolls

Posted on December 5, 2015 by lyang

This is an example of an effective company because RPX not only identified a strong customer need but also devised a novel approach to addressing that need and then capturing some that value for itself. Background Since the late ’90s, […]

Harley-Davidson: Being Bad Can Be So, So Good

Posted on December 5, 2015 by Matt Simpson

Harley-Davidson doesn't sell you a bike, they sell you freedom.

Zappos: Best in Class Customer Service

Posted on December 5, 2015 by M LaBombard

Zappos's operating model supports its mission to provide superior customer service.

BorrowLenses.com – Smooth Bokeh starting at $50

Posted on December 5, 2015 by Dallin Rosdahl

One company that disrupted the photography industry one rented lens at a time.

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