Megan Trout's Profile
Great post Meghan!
Having lived the last 3 years not too far from an Omaha Steaks Retail Store, I received weekly coupons in the mail for their packaged bundles of varying sizes – a certain number of steaks, twice baked potatoes, sometimes even desserts etc. Given the size of my freezer and the size of these packs I was never able to buy one. However I expect with the increase in consumers looking for and buying in bulk, there is a lot of value in such bulk bundle packaging. In your research did you find anything attributing the growth of Omaha Steaks to the introduction of these bundle packages? Obviously quality is key for repeat buying, but I’d be curious to know whether these strategies to get the consumer to buy more than one steak at a time has also lead to some of the substantial growth?
Anirban – great post! Thanks for pulling this information together!
My question is along the lines of Reid’s but from a different angle. At what point does the scale become an issue at engaging and inspiring the whole company? I understand the push for a unified global company, but at what point does that unification hinder the ability for the plant engineer, as you referred, to make a decision on his/her own responsibilities? In watching Carlos Brito’s speech at MIT I recognize the value in hard working people recruiting other hard working people, but I don’t know if I fully understand AB inBev’s ability to ensure each of those hard working individuals is empowered to make and drive decisions at the local level when the company pushes for a global strategy. Thoughts?