Equinix: The Hub of the Internet

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You probably mention putting things into the “cloud” all the time. But do you actually know what that means? No, but like literally? Well, the “cloud” is physically a server sitting somewhere in a data center – most likely an Equinix data center.

Schindler – A Captive Audience?

Company Overview Schindler was founded in Switzerland in 1874 and is a leading global provider of elevators and escalators. It operates in more than 100 countries and has 54 000 employees. Business Model Schindler’s business model is split into New […]

The Happiest Place on Earth: The Magic Recipe Behind Disney Parks 70% Return Rate

“On a visit to a Disney theme park, a little girl and her mother came to a fenced-off construction site. To her mother’s dismay, the little girl threw her favorite Disney doll, Belle, over the fence. When park staff retrieved the doll, it was in a sorry state, spattered with mud, dress torn, hair bedraggled. Attempts to find a replacement in the shop proved futile: Belle had been replaced by a newer model. So the doll was taken first to a makeup artist, who washed her and styled her hair, then to the wardrobe department, which made her a new dress, and finally to a “party” with other Disney princesses, with a photographer in attendance. Good as new, Belle was returned to her owner that evening, along with a photo album that showed what a great time she’d had during her “makeover.” Later, in a thank you letter, the girl’s mother described the moment of Belle’s return as “pure magic.”