Wal-Mart: Every Day Low Prices Business Model

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Wal-Mart is a great example of a company that is transforming from originally having best in class alignment between its business and operating model towards having a significant friction between the two. Sam Walton first founded Wal-Mart in 1962, as […]

IKEA: Modularizing Design and Value

IKEA’s vision is to “create a better every day life for the many people”[1], aiming to bring good design to as many people as possible. As CEO Mikael Ohlsson once said, IKEA’s goal is to offer “people with limited means the ability to furnish their houses like rich people”[2]. By catering to this target demographic with low prices, modular design aesthetics, and a focus on immediate functionality over durability – combined with its personable brand and strong sustainability focus – IKEA has become one of the leading retailers in the furniture industry.

REI: Equipped to Endure

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REI sells outdoor equipment in a manner that creates consumer trust. With a business and operating model that align like peanut butter and jelly, they are a successful company with a bright future.