P&G: Bringing CPG into the Digital Age
How P&G’s use of data is transforming the way it goes to market
Submissions
When Epic Digitization is Not So Epic
Epic was on the digitization forefront when it was founded in 1979 and has become a billion dollar business as a result. But now that electronic medical records are the norm, can Epic continue to rely on its large market share or is it time for the giant to find a new edge?
4 transformations in digital advertising that EVERY marketer should know. You Won’t Believe Number 3!
The rise and fall of Yahoo perfectly illustrates four key shifts in advertising digitalization over the past decade.
Tracking Employee Health: Fitbit Uses Wearable Technology to Crack the B2B Market
As healthcare costs continue to rise, Fitbit is using its wearable activity trackers to help employers reduce their health expenditures.
The New York Times – from Print to Digital
The Internet and mobile phones have drastically changed the newspaper industry, including The New York Times.
Lytx /lɪtɪks/ n. 1. a company saving lives on the road, digitally
Trucking is one of the largest occupations in the United States. And it is becoming less safe. Lytx is working to fix this. Why wait for autonomous trucks when you can save hundreds or thousands of lives today?
Clover Food Labs: Using Technology to Bring The “Real Food” Movement to Cambridge, MA.
Customer demand for healthier, more local fast food options has skyrocketed in the past few decades. Yet, major restaurant chains have been hesitant to enter the space, due to obstacles of inconsistent food supply, dependence on local seasonality, and short shelf-life of fruits and vegetables. Enter Clover Food Lab – a chain of vegetarian fast food trucks and restaurants in Boston – that has overcome the traditional obstacles to delivering a local, fresh, and fast food experience by integrating technology advancements into its operating model.
Rosie the Robot in 2016
The Jetsons in 1962 sold a dream to many people about Rosie the Robot – a sweet and caring robot that takes care of all household chores. Just imagine how easy life will be if you don’t have to spend […]
The geeks shall inherit the earth
In some cities in Brazil, you don’t need to carry cash. Even street peddlers accept credit cards in Sao Paulo. It comes as no surprise, then, that there is a move to digital payments and banking happening in the […]
Yellow Pages: Evolving to Survive Mass Extinction
The internet and search engines have made printed business and personal directories obsolete. How can Yellow Pages evolve to continue to create value for agents in its value chain?