Starbucks: A Technology Pioneer

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Since 1971, Starbucks has been serving customers high-quality coffee with personalized service offered in an upscale yet inviting store atmosphere. During that time, the company has adjusted to changes in consumer lifestyles and behavior by offering single-serve coffee for home […]

The Ethereum Project: the World 3.0

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The Blockchain is a technology that is expected to be as disruptive as the Internet or the electricity. It is widely known as the technology supporting the digital currency Bitcoin, but its usage goes far beyond crypto-currencies; in fact, based […]

FedEx – the next big Challenge

“You can't ride along with your shipment, so let us do the work for you” [1]. Speed and reliability have been at the core of FedEx customer promise since its inception. However, both standards for speed and reliability are constantly increasing, challenging the shipping industry and keeping technological innovation as a top priority.