The New Netflix Challenge

Netflix has focused on digitization of their part of the digital supply chain but they need to expand into content creation and content consumption to capture more value as competitors enter the market.

Amazon’s Response to the OTT Universe

The digital transformation of the entertainment industry has given rise to a gamut of Over-the-Top (OTT) streaming services to rival the traditional pay-tv powerhouses. Starting with Netflix in 2007, OTT services have proliferated to cater to the growing demand base, which still is projected to grow at a CAGR of 17% through 2020 worldwide. What is Amazon’s response?