Can a 90-year old company learn to behave like a start-up? Slow growth, ever-changing consumer tastes and the rise of digitally native upstarts are threatening the traditional consumer-packaged goods industry. Unilever’s significant investment in open innovation intends to challenge this trend by collaborating with start-ups to infuse new ideas and practices into the company.
The article is about how Unilever China using open innovation to optimize innovation process to match with China Speed.
Unilever puts unique QR codes on each Dove product to digitalize the channel management and incentive system. Anti-fake function and consumer loyalty program can be further added.
Rising temperatures may support demand for Ben & Jerry’s ice cream, but climate change poses a serious threat to the company’s cocoa supply chain.
“Marmite-gate” highlighted the consequences of Brexit to UK supermarkets, and to the British consumer
Who watches the watchmen as it concerns food sustainability.
A brand with purpose prevents climate change and contribute to environmental sustainability.
Brexit introduced much uncertainty into Unilever's supply chain, and is already impacting strategic decisions. The extent of the impact hinges on the ultimate form that Brexit will take.
Unilever, a company for shareholders and environmentalists alike? When Unilever’s CEO, Paul Polman, took the top seat in 2009 he spent a night in the founder’s bed to immerse in the history of his new empire. William Lever had pioneered […]
As the top purchaser of palm oil globally, Unilever faces increasing cries for it to make its palm oil supply chain sustainable.