In 2015 and 2016 the UK Government took a new approach to attract interest to its oil & gas resources, adopting an open innovation model as a short and long term value driver in the country’s energy sector. First steps included large investments in acquisition of seismic data to be later published openly to academia and companies. Further measures included the creation of an oil & gas national data repository to provide enhanced and trusted data on the widest possible terms. In this essay, I describe the UK Government’s incentives to adopt this megatrend; additionally, some further questions are outlined in relation to the sector’s motivations to further commit to this development process.