ASOS: Leveraging Network Effects in High Street Fashion

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ASOS closely follows pop culture through social media and is obsessed with understanding their customers’ hobbies, Facebook “likes,” and daydreams. By tapping into their consumers’ digital world, they create value by quickly producing fashion that fits into both their everyday and aspirational lives.

Inditex and Zara: Delivering fast (and more profitable) fashion

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Through its flagship brand Zara, Inditex has revolutionized fashion retailing through its promise to design, produce, and deliver cutting-edge apparel in under 3 weeks. Read on to find out how Zara successfully delivers to over 2000 stores in 88 countries every week, and why they continue to grow by 8% after decades of operation.