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Technology and Operations Management

Technology and Operations Management

MBA Student Perspectives

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omnichannel

Macy’s: America’s Omnichannel Store

Posted on November 18, 2016 by ARS

How a 158-year-old retailer is staying relevant in the digital age

CostCo: Creating Membership Value in a Digital World

Posted on November 18, 2016 by Kent Hoffman

Can CostCo, the cheapest, happiest company in the world, succeed in a digital future?

Blue Bird flies high as an omnichannel taxi company

Posted on November 17, 2016 by Jolynn

Most stories we hear in the transportation sector pit traditional incumbents (taxi companies) against digital newcomers (e.g. Uber). But can you imagine a world where the two parties collaborate and taxi companies embrace innovation? Welcome to Indonesia.

Farfetch: Global Fashion Online & In-Store

Posted on December 6, 2015 by Evelyn

A marketplace that integrates the online and in-store shopping experience and whose operating model could teach its peers in traditional ecommerce a thing or two.

M.O.M – A Star in Retail

Posted on December 5, 2015 by Sabrina Yessayan

Macys is a leader in retail through its strategies of localization, omnichannel, and magic selling

BaubleBar: Redefining How Women Shop for Fashion Jewelry

Posted on December 4, 2015 by Stephanie Chan

A “fast-fashion” jewelry startup shaking up traditional retail

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