Quirky launched in 2009 to make the invention of consumer products more accessible. Open innovation helped usher in ideas from the masses and some would argue that crowdsourcing led to the company’s untimely demise.
Dynamic Yield is building an omni-channel personalization marketing software that equips any company to rival Amazon. Through machine-learning capabilities, a user received a personalized customer experience across any platform.
Airline loyalty programs (also called Frequent Flyer Programs) have become a new source of high margin income for traditional airline companies. Meanwhile, loyalty programs also generate massive amount of data on customer behaviour as people spend and collect their points. Applying machine learning tools to understand the preferences of those frequent flyers, most of whom have strong spending power, will enable an airline loyalty program to monetize on areas beyond travel. Qantas Australia is the leader in adopting a data-centric approach to manage their loyalty business.
Since 1998, LEGO has been leading the way in Open Innovation – finding success in sourcing new ideas from an active online community of dedicated LEGO fans. Twenty years later, how can the iconic brick behemoth continue to harness the excitement of their passionate consumers to stay successful in the competitive and challenging toy and games arena?
Salesforce.com has disrupted the marketing industry by digitizing customer relationship management functions for small and medium sized business. And in doing so, grown to a $6.5B business, with 67% CAGR since 2001.
Beacons took the retail world by storm in 2014, but have had limited traction over the years. In this post, we’ll explore a recent execution of beacon technology in Macy’s, and use it to provide a useful operating framework to show how the technology needs to be integrated to provide the best customer experience.
As the Great Barrier Reef disappears, that will have a major impact on Australia’s economy — and especially on the hotels so dependent on it.
L.L. Bean and its famous Bean Boots are taking over the world with the power of stockouts.
They’re an Austrian marketing company that owns cars, jet-planes, and sports teams, but does not own manufacturing plants.
How one simple question can build a sustainable business.
