Citi: Banking on a digital future for financial services

Despite having been transformed by technology over the past half-century, the banking industry is threatened by increased digitalization, particularly the rise of start-ups that utilize technological solutions to provide better services at lower costs. Nevertheless, most large banks are uniquely situated to take advantage of the opportunities posed by advanced technologies. Citi, in particular, has transformed both its operating and business models in exciting ways; by continuing to lead in the industry, it will ensure its role at the center of the global financial system for another 200 years.