Skip to content
Logo.
The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.
Want to learn more about technology and organizations? digital.hbs.edu
Close and dismiss. Expand.
Technology and Operations Management

Technology and Operations Management

MBA Student Perspectives

  • Assignments
Search for:
  • Log In
  • Log In

    Lost your password?

beauty

The Brains Behind Olay Beauty Care Product Recommendations

Posted on November 13, 2018 by beautywithbrains

What is Olay? Olay is a 66-year-old global skin care products brand within Procter and Gamble’s (P&G) $65 billion-dollar product portfolio. Olay products were sold in 80+ countries, used by 60+ million consumers as of 2012, [3] and generated estimated […]

Beauty in the Age of Individualism: Sephora’s Data-Driven Approach

Posted on November 13, 2018 by cah

Sephora harnesses user data to offer pinpointed product recommendations, offers, and loyalty incentives

Beauty Brand with Droves of Data: How Glossier Employs Machine Learning

Posted on November 13, 2018 by Jade Enns

Glossier engages its customers on numerous platforms, each providing this beauty brand with a wealth of data. Glossier is feeding this data into machine learning algorithms to better direct the customer down a purchasing path and to automate the crowdsourcing of product development.

Mirror, Mirror on the Wall: L’Oréal’s ModiFace Uses AI to Find Your Perfect Shade Match

Posted on November 13, 2018 by ModiFace

L’Oréal’s acquisition of ModiFace, the leading provider of augmented reality solutions powered by machine learning, could revolutionize the way consumers experience beauty and make purchasing decisions – will competitors follow?

Maybe She’s Born With It, Maybe it’s Maybelline… or Maybe it’s Proven

Posted on November 13, 2018 by Chris Chen

As long as vanity exists there will be a market for skincare. Learn more about how innovative companies leverage artificial intelligence, machine learning, and big data to disrupt a $140B global skincare market.

Shiseido: How a 150-year-old responds to digital transformation

Posted on November 12, 2018 by Betty Smith

With online DTC newcomers already taking up a considerable market share, traditional beauty giants try to stay ahead. Shiseido invests in data and digital research and machine learning for product development, acquisitions of AI startups and launched their own Venture Fund – but is it enough?

Chez Glossier: How the Millennial Beauty Brand Built a Community Prime for Collaborative Innovation

Posted on November 12, 2018 by S.P.

On a mission to democratize beauty, cult makeup and skincare brand Glossier leverages their Into The Gloss blog, social media pages, and Glossier.com platforms to crowdsource product ideas from a community of highly loyal beauty lovers – yet maintains the final say.

Who Defines Beauty: Humans or Meitu?

Posted on November 11, 2018 by Irene Kwok

If you have the largest database of human portraits on the planet and each one is manually beautified, can you use machine learning to generalize beauty for the human race?

Sephora: Combining Beauty and Sustainability

Posted on November 15, 2017 by aportland

Beauty giant Sephora is responding to climate change by taking a hard look at where emissions and waste can be eliminated from their supply chain.

L’Oréal: A Gorgeous Supply Chain Makeover

Posted on November 13, 2017 by Darrin Rahn

L’Oréal, the world's largest cosmetics company, is a global leader in operational innovation and digitalization to serve their ever-evolving fashion customers worldwide.

Posts navigation

1 2 »

    A project of:
    At:
    • Assignments
    • Terms and Conditions / Privacy Policy
    • Community Guidelines
    • Contact Us