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Technology and Operations Management

Technology and Operations Management

MBA Student Perspectives

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beauty

Is Fast Beauty the Next Fast Fashion?

Posted on November 12, 2017 by cdj

Fast fashion players like H&M and Zara massively disrupted the world of apparel retailing via compressed supply chains. Will beauty be the next category to experience this type of shock?

Sephora: Bringing digital into brick & mortar stores

Posted on November 18, 2016 by CN

E-commerce is not the only digital future for retail

Digital Beauty : How Sephora leveraged digital technology to overhaul the in-store experience.

Posted on November 18, 2016 by Parvathy Menon

Sephora, a French cosmetics chain founded in 1969 and currently under the LVHM umbrella, harnessed the digital revolution to become an epitome of an omnichannel business; converting, delighting and retaining consumers with connected and curated beauty experiences across online and offline channels.

The Beauty of CRM in a Digital Age

Posted on November 18, 2016 by Yarden

How cosmetics retailer Sephora is innovating in customer service and brand loyalty

SHARING BEAUTY WITH ALL – L’OREAL IN FIGHT AGAINST CLIMATE CHANGE

Posted on November 4, 2016 by TVD

L’Oréal recognized as authority in climate change mitigation for 4th year in a row!

Helijia- The World’s Largest Roving Nail Salon

Posted on December 9, 2015 by ES

Helijia, a mobile app that provides on-demand manicure services in China, leverages its business and operating models to expand into the largest platform for on-demand services across industries.

Drybar: “Turning Hot Air Into Big Business”

Posted on December 8, 2015 by Norawessel

Building a blowout empire with a stellar brand, stylist team, and customer experience

Birchbox: opening new paths for beauty & e-commerce

Posted on December 8, 2015 by MC

Birchbox = ‘the smartest way to shop for beauty and grooming products.’ We're opening up its secrets to success.

Sephora: Behind the Scenes of the Beauty Behemoth

Posted on December 2, 2015 by Baker's Dozen

Sephora’s competitive advantage in the prestige beauty space stems from integrated business and operating models that support the company’s broader objective to enhance the customer experience at every touchpoint.

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