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Technology and Operations Management

Technology and Operations Management

MBA Student Perspectives

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Athletes

Wahoo Fitness: Riding the Digital Wave

Posted on November 17, 2016 by CM

The athletic industry is undergoing a digital renaissance. Can Wahoo Fitness balance its hardware and software offerings to build a lasting business and organizational model?

Record-Breaking Athletes Battle Record-Breaking Temperatures: Climate Change as a Threat to the Olympics

Posted on November 4, 2016 by Nik

Climate change will put athletes’ health at risk and compromise the commercial viability of the Olympics as a major sporting event. What is the Olympic Movement doing about it?

Speedo: Inspiring Everyone to Dive In

Posted on December 9, 2015 by Jessica Yuan

Innovation and Community Swimming for All

Catch Surf: A Surfboard Company with an Apparel Problem?

Posted on December 4, 2015 by MJB

Catch Surf brings the fun, carefree attitude of the 1980s surf culture into the modern day with state-of-the-art foam surf Beater Boards and a recent expansion into apparel.

ClassPass: Shaking up the traditional workout regimen

Posted on December 3, 2015 by Laura

Creating optionality and excitement in the sometimes staid exercise space, ClassPass fitness memberships have driven rapid growth and challenged the traditional gym model, yet sustainability questions linger.

NIKE: Inspiring Athletes around the World

Posted on December 2, 2015 by D-Shaq

An examination of how Nike leverages synergies between its business and operating model to dominate the market.

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