Wahoo Fitness: Riding the Digital Wave
The athletic industry is undergoing a digital renaissance. Can Wahoo Fitness balance its hardware and software offerings to build a lasting business and organizational model?
Athletes
Record-Breaking Athletes Battle Record-Breaking Temperatures: Climate Change as a Threat to the Olympics
Climate change will put athletes’ health at risk and compromise the commercial viability of the Olympics as a major sporting event. What is the Olympic Movement doing about it?
Speedo: Inspiring Everyone to Dive In
Innovation and Community Swimming for All
Catch Surf: A Surfboard Company with an Apparel Problem?
Catch Surf brings the fun, carefree attitude of the 1980s surf culture into the modern day with state-of-the-art foam surf Beater Boards and a recent expansion into apparel.
ClassPass: Shaking up the traditional workout regimen
Creating optionality and excitement in the sometimes staid exercise space, ClassPass fitness memberships have driven rapid growth and challenged the traditional gym model, yet sustainability questions linger.
NIKE: Inspiring Athletes around the World
An examination of how Nike leverages synergies between its business and operating model to dominate the market.