Rolls-Royce increases its share of the US$5.3 trillion civil aviation market through digitalisation
Rolls-Royce is the current marker leader in the wide-body aircraft segment. The intense competition in the market results in manufacturers willing to sell their products without profit, but capture significant value from the MRO (maintenance, repair and overhaul) business driven by digital data. As a result, digital technologies not only transform Rolls-Royce’s product supply chain from initial concept to aircraft delivery, but also the company’s service offerings and aftermarket supply chain. Now the question is how can Rolls-Royce develop its existing workforce to be more adaptable, change-ready and digitally savvy?