Are robots the solution to adidas' need for speed?
Anyone who has ordered the NikeID customized shoe has likely felt the pain of waiting up to 5 weeks to receive their order. What if Nike could mitigate this by reducing lead time to 10 days?
With fast fashion, consumer demand and preferences change daily. So far the sports shoe industry, an $80Bn market, has not kept up.
Adidas is introducing 'Speedfactories' enabled by Additive Manufacturing to shorten its supply chain process and time to market.
To take an analogy from soccer, Adidas is doing the talking on the pitch when it comes to combating climate change
Adidas’s Speedfactory holds the promise of “radical, accelerated footwear production, with hyper-flexible, localized, open-source co-creation, and athlete data-driven design.” While the goal of “mass customized” sneakers is ambitious, will the investment bear returns or burn out?
Move over, Zara and H&M, there’s a new name in fast-fashion: Adidas. Through bold moves including 3D printed shoes produced in the US and the EU, as well as aggressive changes to its supply chain, Adidas is aiming to become […]
Want a new pair of personalized kicks by tomorrow? Adidas is sprinting to the printers.
The #2 global sportswear company Adidas finding new and innovative ways to battle the impact of the fashion industry on the global climate change