As the speed and quality of additive manufacturing improves, innovative companies like Adidas are bringing 3D printing from the prototyping lab to the manufacturing floor.
Is 3D printing the new frontier for Adidas? Maybe…maybe not!
Adidas has become a first mover within the footwear industry in response to the advent of additive manufacturing (also known as 3D printing), and must navigate through certain hurdles in order to shift the traditional footwear landscape.
Adidas is investing heavily in additive manufacturing, partnering with Silicon Valley's Carbon Inc to one day produce 50 million pairs of 3D printed shoes per year.
Adidas has entered the world of additive manufacturing through the introduction of its Futurecraft 4D shoe. With mass customization using 3D printing as the ultimate goal, questions remain whether Adidas will be the first athletic retail company to affordably scale the technology.
Adidas is using a unique 3D printing technology to explore the world of custom-crafted midsoles designed to enhance performance in running footwear by ensuring comfort and cushioning while maintaining stability and support.
Explores Adidas’s push to mass-produce 3D-printed shoes
Adidas is leveraging 3D printing to bring to market customized footwear
3D printing promises to allow sneaker manufacturers to print customized shoes at a moments notice. Now the race is on to see who can develop the technology the quickest.
Can Adidas harness technological advances in 3-D additive manufacturing to build the shoe of the future and overtake Nike as an industry leader?