LiveRamp (formerly Acxiom) – selling you – without owning your data
A critical look at the risks and opportunities of the data brokerage business model at the example of market leading LiveRamp
Submissions
Salesforce: democratizing AI for small businesses
Salesforce is incorporating AI technology into their CRM to help customer make better and more informed business decisions.
Clearview – Any Chance of Redemption?
Clearview grabbed the world’s attention early this year when details of their facial recognition software, Clearview AI were leaked to the public. In an era defined by surveillance capitalism, data privacy and ethics issues are a consistent topic of conversation […]
Beli: Knowing What Your Belly Wants
In the past, searching for new restaurants has required outbound search by consumers. Beli is changing this by using data and matching algorithms to instead automatically generate unique restaurant options for it's users, giving users personalized recommendations without the typical investment of time and energy.
Walmart – An omni-channel vision with data as its core
Walmart is striving to be the leader of omni-channel strategy in retail. Data is at the center of this vision. Walmart is leveraging both internal data (e.g. in-store data, online data) as well as external data (e.g. social media, weather, Nielsen) to improve the customer experience, enhance decision-making and improve operations.
Unilever partners with HelloAva to change the face of the beauty industry
HelloAva is the AI-powered technology that Unilever has tapped to drive digital purchase of its beauty products.
Nuance: an AI solution physicians love
Nuance has developed AI solutions that physicians love, captured a significant portion of the U.S. health care market, and is primed to be a major player going forward in the clinical recommendation and diagnostics space.
How data analytics is revolutionizing the NBA
Professional basketball has looked very different over the past ten years thanks to the use of data analytics. It is almost as if these Analytics models have inputted the conventional NBA and outputted an entirely new game. A game where […]
Natura: Will AI Enable the Company to Go Global?
Natura, a multinational Brazilian company known by taking the lead in sustainability and innovation is using AI to expand its direct sales strategy globally.
182-year-old P&G enters Big Data with Start-Up Pampers and Smart Diapers
P&G creates Start-Up Pampers and takes to the 2020 Consumer Electronics Show with the Lumi care connected system. A bundle of smart diapers, baby monitors, and a consumer facing app aims to combine parental insight with real time activity tracking to help first time parents ascend the steep learning curve that comes with caring for a new born baby and feeling confident while doing so.