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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Submissions

Nike: It’s Data Analytics, Just Do It

Posted on March 23, 2021 by Francisco Cortes

Nike has proven itself since its start as a leader in innovation. It redefined shoe design and global supply chains. Now it is revolutionizing retail and sportswear through data analytics.

Data Analytics Making Auto Insurance Cheaper

Posted on March 23, 2021 by Pranav Gupta

How Aviva is using data analytics for auto insurance

Tesla: A Data driven future

Posted on March 23, 2021 by Vikram Singh

A brief look at how tesla leveraged data to become one of the most valuable auto manufacturers in such a short time

BCG – Putting Data at the Forefront of Consulting Services

Posted on March 23, 2021 by Shekeyla Caldwell Sandore

Many companies recognize the growing need for data but less have the capabilities to manage and implement their data. That’s where BCG comes in.

ASOS: Meeting Your Fashion Needs with Data

Posted on March 23, 2021 by Surabhi

ASOS is a British online fashion and cosmetic retailer. It reported a revenue of 3.3B GBP for the FY 2020 (19% growth over LY)[1]. The online retailer boasts of a highly data driven culture and attributes much of its growth […]

Etsy: Building An Algorithm With An Eye For Fashion

Posted on March 23, 2021 by jtan

From 'celestial' to 'nautical', Etsy is teaching its search engine to learn style.

How Square Capital uses traditional and non-traditional data sources to extend loans to merchants

Posted on March 23, 2021 by Molefe Choane

Square was able to democratize small business lending by using traditional banking methods as well as using machine learning algorithms to better underwrite small businesses .

The Perfect Blend: Starbucks and Data Analytics

Posted on March 23, 2021 by Max Pakapol

Every day, Starbucks grinds through mounds of coffee beans to serve its customers. In doing so, the company has also been collecting mounds of data that could be used to improve customer experience and business performance. In this article, we […]

Duolingo: Language Learning through Deep Learning

Posted on March 23, 2021 by Cristina Gallotto

Duolingo presents as a cutesy, unassuming layout on your screen. But here’s how one of the largest language learning platforms masterfully utilizes machine learning and data to fuel core business functions.

Symrise: AI to create new perfumes

Posted on March 23, 2021 by Kanako Sakai

For a long time, fragrances have been created by talented perfumers all over the world. Now, AI analyzes the formula and creates new scents that have a high success potential.

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