Molefe Choane's Profile
Great article Pranav. I see a lot of comments about how creators will struggle to monetize. I think of the analogy of podcasts and how people like Joe Rogan apparently made $30M of his podcasts. So the assumption on audio-only not making money is not true. The second basis for people saying that it will not make money is the unrecorded nature of the platform. I also see an analogy to how television originally works. The television shows with the most views are the ‘lives’ of first-time play and they garner most of the ad revenue. If Clubhouse were to grow to get a significant amount of listeners what is stopping it to get advertising revenue like recorded podcasts and not even more?
Great post. My worry is on the sustainability of the company. 20% of commissions may also be seen as too high, why would a competitor – sponsored by a celebrity not charge 10% and get all of the users. The network effects on this business are low as all you have to do is attract the content creators to a new site promising lower commissions and then everyone else would move.