Pinterest – a new social media. Playing with the big guys
Pinterest. The waiting game. It pays to be big. Numbers matter. Pin-it to Win-it.
Submissions
Napster – The Start of Something Big
On June 1, 1999, Shawn Fanning launched Napster, a service that allowed computer owners to easily share music files across the internet. Within a few months of its launch, 4 million songs were in circulation and in less than a […]
Nike – from products to platform
While I was interning in Seattle this summer, I learned from a friend — who happens to be both a software developer and a fitness enthusiast — that she had applied to “enroll” her startup idea with the Nike+ Accelerator […]
How clever is Clever?
Clever's multi-sided data sharing and learning application platform for K12 school districts
Textbook Network Effects: How Instagram Achieved Instagrowth
Instagram is the textbook example of how a business initially attracts users in the absence of network effects and quickly grows by leveraging those network effects.
BzzAgent: An Effective Management of Network Effects
Mitigating negative effects of network congestion and a clever monetization of the network participants’ needs leads to a sustainable high-margin business.
Eventbrite: Transforming from a Ticketing Provider to an Event Discovery Platform
In less than 10 years Eventbrite has established itself as a major force in the ticketing industry. Longer term, the company’s ultimate goal is to become not just a technology provider for individual ticket sellers, but rather a robust discovery platform for consumers to find out what is happening in the world around them.
Twitch.tv: Amazon’s Billion-Dollar Bet on Network Effects in Streaming Video
As their features converge, Twitch and YouTube Gaming will continue to coexist in an untipped market unless one platform can utilize network effects to its advantage and lock in users through high switching and multi-homing costs.
Zillow’s Reliance on Multiple Network Effects
Zillow has initiated a disruption of the real estate online sales market by winning the network effects game. Will it continue to grow and innovate or be disrupted?
LevelUp: A Rewarding Network $$
LevelUp, a mobile-first payment and customer loyalty platform is channeling multiple network effects and value capture decisions to disrupt the point of sale experience for consumers and merchants.