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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Submissions

Hudson’s Bay: Big Data for the Perfect Fit

Posted on November 21, 2015 by HBStudent2016

This Canadian retailer has used data analytics to not only help customers find the perfect outfit, but also find an edge in the competitive retail landscape.

The $1 Billion Agritech Company

Posted on November 21, 2015 by Damla

How The Climate Corporation leveraged big data to revolutionize an industry

The National Hockey League: 2.5 million shots on goal and counting (and analyzing)

Posted on November 21, 2015 by Fisher

The National Hockey League partners with SAP to provide fans with enhanced statistics that have increased site traffic and fan engagement.

Optum: Using moneyball analytics to provided better insights in healthcare

Posted on November 21, 2015 by Belowthefold

Optum Health helping to improve the healthcare system by developing industry-leading data analytics software.

GM and Seeing Minds: Creating Value by Saving Lives

Posted on November 21, 2015 by Grace

GM and Seeing Minds: Creating Value by Saving Lives

Predictive Analytics at Intel: Using data analysis to boost sales team performance

Posted on November 21, 2015 by GA

Intel’s sales organization contacted the IT division to help them optimize and improve sales. They wanted to be able to identify which of their customers had the greatest potential for increasing revenues, when was the optimal time in their buying […]

Transunion – Competing with Data Giants

Posted on November 20, 2015 by AP

How Transunion remains relevant as the #3 credit bureau

SumAll: summing data across platforms

Posted on November 20, 2015 by Jennifer B.

A marketing analytics startup is summing data from 42 different platforms to help small and medium sized businesses better understand correlations between social media activity and revenue.

Next Big Sound – BandPage on Steroids?!

Posted on November 20, 2015 by Mike Maley

“I stream, you stream, we all stream some Trap Queen.”
Next Big Sound brings analytics to artists and brands using streaming music and social media data.

dunnhumby: how Tesco destroyed £1.3bn of value in 9 months

Posted on November 20, 2015 by Kathryn R

For years, dunnhumby has been the secret link between retailers, manufacturers and customers. Their model of translating customer data into actionable insight has delivered significant value to all parts of the chain. So why, then, was Tesco unable to sell the big data pioneer this year?

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