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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Submissions

HotelTonight: A Trendsetter Tries to Keep Up

Posted on February 26, 2017 by Julia

With fierce competition from major OTAs and high levels of multi-homing, can HotelTonight, the pioneer of last-minute mobile hotel bookings, stay in the game?

Wechat Mini Program: One Step Further Evolving into A One-Stop-Solution Platform from A Messaging Product

Posted on February 26, 2017 by Yao

The secret recipe for Wechat to become dominantly popular in China.

SoundCloud Tunes Up the Music Ecosystem

Posted on February 26, 2017 by Chun Pan

This post explores how SoundCloud built a successful digital music platform.

eBay – can an e-commerce giant reinvent itself?

Posted on February 26, 2017 by dturenshine

eBay was the original goliath in the e-commerce marketplace. How did Amazon overcome such a powerful incumbent and how can eBay compete going forward?

YouTube: A Platform Democratizing Video

Posted on February 26, 2017 by NP

YouTube has revolutionized the way we create, consume and share content. This platform has broken the barriers of entry into the media world and allowed us all to express ourselves like never before.

Farfetch.com: an E-commerce platform valued at $1 billion that is helping boutiques “globalizing” local shopping

Posted on February 26, 2017 by Caroline Brody

Though they will have to be wary of competitors in the market in the coming years, Farfetch seems to have found the recipe for success as a platform in the e-commerce fashion space.

Building an Integrated Digital Travel Platform: TripAdvisor vs. Google

Posted on February 26, 2017 by mahylights

TripAdvisor and Google Trips are battling to help you plan and book your entire travel experience – who will win in this battle between the small-sized incumbent TripAdvisor and the mega-sized disruptor Google.

Tinder: A Platform After Your Own Heart

Posted on February 26, 2017 by Megan Trout

Tinder: trying to help you find love despite the rough seas of multihoming and networking effects.

A hard pivot: Fitbit repositioning from wearables to healthcare platform

Posted on February 26, 2017 by LiDe

Fitbit announced last week it is planning a transition into becoming an integrated healthcare platform. What does that mean for the wearables company and will it succeed?

Lazada – Alibaba’s point of entrance into South East Asian eCommerce

Posted on February 26, 2017 by Katarina

South East Asian equivalent to Alibaba and its role in building Chinese eCommerce, Lazada has pioneered online shopping in the region by building its eCommerce platform and becoming the online destination site for consumers and one-stop gateway to the region for local and international brands.

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