Legen…wait for it…dary…

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With the rise of online, digital and social media marketing, it is incredibly and increasingly difficult to cut through the clutter and reach one’s target consumer. This is even more pronounced in the entertainment space, where the overall number of […]

Disrupting Times: the fight against clickbait

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The New York Times (NYT) is a classic story of disruption. Founded in 1851, the NYT created value by providing in-depth and high-quality news, opinion and entertainment daily through its printed newspaper. Although radio and TV ‘disrupted’ newspapers before, by […]