Birchbox: the beauty of data

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Birchbox’s core value proposition hinged on leveraging data to delight consumers and beauty brands, but as the market for subscription boxes cools, can Birchbox hold onto its competitive edge?

Is FICO outdated?  ZestFinance: An Alternative to the FICO Credit Score

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In 2010, roughly 8.3% of US consumers, or 19 million people, were considered ‘unscorable’ by FICO, a credit rating service whose models serve as a key underpinning of the US system for assessing credit worthiness.[1] Included in this contingent of unscorable consumers are those lacking a credit history, read: millennials, who represent an untapped market opportunity for lenders. Also excluded from FICO are the underbanked, those who lack bank accounts and primarily transact in cash. Not only are the underbanked denied access to loans based on typical FICO filters, but they must resort to predatory alternatives, such as payday loans, whose prohibitively high interest rates trap them in a vicious cycle of deep indebtedness that is difficult to dig out of. Has the FICO score become an obsolete filter? And can a lender step in to provide loans to these underserved segments where traditional banks have neglected to do so – and profitably?