Zynga: Big Data Company Disgused as Gaming Company?
Zynga is a social casual gaming company that uses petabytes of data to create value in its products.
Submissions
The Business of Hillary vs. Trump
Data aggregation and cleaning – what we can learn from the US presidential elections.
Grubhub – Revolutionizing the food-ordering landscape
Grubhub – the leading online and mobile food-ordering company, with 8.2million active diners and 50,000 restaurants in its network across 1,100 cities – is redefining the way people order food. Insights from significant amount of data generated is helping the company refine the food-discovery process for its diners, i.e. right food at the right time at the right price. On the other hand, the restaurants are able to optimize their delivery footprints, pricing and online profiles. Let’s see how Grubhub does all of this.
Crisis Text Line: Saving Lives Through Data
Non-profits aren’t known for being particularly data-driven. Crisis Text Line, however, views itself as a tech company first, helping folks with mental health challenges; it just so happens to be a non-profit. It has now amassed the most comprehensive real-time mental health data set to date.[1]
Brandwatch- Social Listening and Analytics
How Brandwatch discovers vital insights within the billions of conversations happening online everyday.
Foundation Medicine
Foundation Medicine offers two tests to help cancer patients and their physicians identify targeted treatment based on patient’s unique genomic profile. The company uses information-based approach to identify treatment options for patients by using comprehensive genomic profiling (CGP). The platform […]
How traditional business leverage data analytics: Starwood Hotel
Data analytics in hotel industry
One Robot to Rule Them All
Data scientists and software engineers have built tools to successfully replace many high skilled jobs. But are we about to automate the data scientists themselves?
Square: A Winning Playbook for Data & Analytics Monetization
Square has brought millions of transactions online by providing an easy way for SMBs to accept credit cards instead of cash. Subsequently, the company has designed a business model that leverages this powerful data in an elegant way.
Peloton: Using digital scale to revolutionize fitness
Peloton uses the best in technology to elevate the indoor cycling experience for riders.