Megan Wu's Profile
Thank you so much for sharing this. This is super interesting!! I wonder, same as the question that Ellen and Nurpur mentioned but in a broader sense, that what are some of the key elements for social media platform to stick around and not decline or disappear in a span of few years? What is their innovation strategy after launch? As most of the time, only fine-tuning on some of the app function could be done. Or they simply do portfolio strategy where they just fade out the old ones, and continue launching new social apps that might suit the next wave of consumer appetite?
Ravneet, this is absolutely fascinating! I love to see these examples of successful brick & motor retailer in the age of e-commmerce. It’s definitely a model that some retailers can learn from, creating the shopping experience that e-commerce cannot offer.
I am curious about how Sephora see their omni-channel strategy, such as the profitably of online vs brick & motor sales, their ideal mix of the 2 channels, and the value propositions. As online personalized recommendation capability develops, the online shopping experience enhances, e-commerce competitors getting aggressive, and consumer continue to move online, will they still see brick & motor as a point of sale in the future? Or will they view it as show-rooms where the customer can interact with the brand?