Volition: Democratizing Beauty
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Citizen App and the controversy of crowdsourced ‘Citizen Policing’
Citizen is a platform that encourages 'Citizen Policing'. Users near crimes are alerted and prompted to live stream crimes in progress. There has been heated debate about the ethics of the platform despite its rapid growth and major VC backing.
Map Kibera: Empowering Africa’s Biggest Slum with Collective Wisdom
Kibera is the biggest slum in Africa, largely ignored by the government and the public due to its "invisibility". How crowd-sourcing approach changed the lives of people in Kibera, and what were the impacts?
Avocado Oreos? – Crowdsourcing in the CPG World
Crowdsourcing creates value for CPG brands
A Quirky attempt at crowdsourcing inventions
How Quirky’s unusual approach to idea generation left them without the high-quality products necessary to achieve success
Glassdoor: Potentially littered with inaccurate and fabricated information?
Glassdoor, a Yelp of job seekers, is fundamentally changing the way candidates hunt for jobs and companies recruit talent. Glassdoor is not only an aggregator of job openings, as sites such as Indeed and CareerBuilder often are, but it is also a user-generated content site of sorts, providing profiles of businesses based on millions of anonymous reviews and data points from current and former employees.
Crowdsourcing Your Next Chip Flavor: Lay’s “Do Us A Flavor” Campaign
A blog post on the positive and negative aspects of Pepsi’s Do Us A Flavor Campaign. Do the results of crowdsourcing campaigns signal long-term consumer interests or are they just short-term fads?
YouTube’s Evolving Challenge
YouTube (YT) is the largest search engine in the world, second only to Google itself. With over 1 billion hours of content watched each day and over 300 hours of new content uploaded each minute, YouTube sits in the middle […]
“Do us a flavor”: engaging the layperson in choosing Lay’s Chips flavors
Since 2012, Frito-Lay, a division of PepsiCo, has been running an annual crowdsourcing campaign to determine new flavors for its Lay’s brand potato chips. Executives hoped to achieve a 3% bump in revenue from the campaign in its first year, but they achieved nearly 12%. Has PepsiCo cracked the code to engaging millennials in their (remarkably unhealthy) chips brand? If so, can they transfer these learnings to other snack food brands? And should they?
Mapillary: mapping the world with crowd sourced photographs
Mapillary is leveraging crowds to collect street level images and stitching them together into an enormous 3-D map to help make the world more accessible to everyone.