Netflix for Books

Posted on

What started as a social network for bookworms has turned into the largest site for readers and book recommendations with 65 million members, 2 billion books added, 68 million reviews. Goodreads leveraged crowdsourced reviews, a sticky offering (more you use it more valuable it is), and reaped the rewards when Amazon purchased them in 2013.  

Glossier’s Lip Gloss Empire

Posted on

Emily Weiss can be considered the queen of crowds as far as the beauty market is concerned, as Glossier’s business model depends entirely on an army of loyal fans for all of its core processes, from product development, to marketing, […]