Bumble: Monetizing Empowerment
A look at how bumble creates value while sticking to its mission of providing women more agency over their online dating experience.
dating apps
Love in the Time of Corona: How Dating Apps have Successfully Adapted
Dating apps have been able to leverage their digital capabilities to remain competitive by offering new video features and growing their customer funnel.
Tinder romance algorithm: just keep swiping
Launched in 2012, Tinder has become one of the top dating apps thanks to it user friendly design, mobile-first approach, and matching algorithm
The League: Challenges of Scaling an Exclusive App
How can The League grow its user base while all the while maintaining its brand as an exclusive place to find like-minded people to date?
Grindr: Unique Positioning in the World of Geosocial Networking
How Grindr was able to leverage network effects and overcome traditional problems facing dating apps to “grind” its way to a $240m payout
#KissandTell: Lulu’s Failed Attempt to Crowdsource “Dating Intelligence”
Lulu created a community where five million women were willing to “rate” their dates. In a world where online reviews guide everything from hiring a handyman to picking our pizza, where does the wisdom of crowds cross the line?
Tinder Wants You to Tone Down Your Right Swipes
Tinder is a matchmaking app that was launched in 2012. Today, Tinder has over 50 million active users, which swipe 1.8 billion times per day, resulting in more than 26 matches per day. The company states that on average users log in 11 times a day, women spending up to 8.5 minutes a day and men spending up to 7.2 minutes a day swiping. Tinder uses data analytics software from a start-up named Interana to analyze conversion, engagement, retention and root-cause analysis challenges.