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Digital Innovation and Transformation

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Crowdsourcing

Gym Rat: Crowdsourcing Personal Trainers

Posted on March 20, 2017 by Ravneet Uberoi

Why pay for expensive personal trainers when you can leverage gym rats in your neighborhood? Here's a business idea to use crowdsourcing in the gym industry.

Zooniverse: Scientific Research through Crowdsourcing

Posted on March 20, 2017 by Bipul Sinha

Zooniverse allows the general public to analyze scientific data and allows faster solving of big scientific problems.

Amazon Studios: Using Crowds to Find Their Next Hit

Posted on March 20, 2017 by HBSstudent11

Amazon Studios is disrupting the traditional film and TV development process by letting crowds submit scripts and help pick their next productions.

Amazon Studios: Crowdsourcing Content and Feedback

Posted on March 20, 2017 by Natalie

Amazon Studios successfully uses crowdsourcing to increase the number of television and film submissions and to decide which ideas to produce.

[2] Kaggle: Building deep communities for deep learning

Posted on March 20, 2017 by Oyku

Kaggle is a competition platform that leverages crowdsourcing to find solutions for deep learning problems. This blog summarizes how Kaggle managed to create value and its challenge to stay relevant

GoPro: Falling short in capturing value from crowds

Posted on March 19, 2017 by Yi Xie

GoPro’s attempts to capitalize on User Generated Content has led them through a journey of value creation, to value capture, and then back to value creation again, as it struggles to grow beyond its camera product line.

Gigwalk

Posted on March 19, 2017 by Megan Trout

Expanding the Brand Manager’s reach through Crowdsourcing

Salesforce IdeaExchange: CrowdSourcing Ideas from the Users!!

Posted on March 19, 2017 by sidharthmishra

How Salesforce utilized the collective wisdom of the crowds to build an innovation engine for itself, its partners and ultimately the user.

Innocentive : Incentivizing Innovation

Posted on March 19, 2017 by Charu Manglani

Innocentive pioneered the concept of crowdsourcing for R&D especially in the Pharma Industry which is highly dependent on innovating novel ideas. It lent challenge a new meaning through sourcing ideas from a wider auudience.

Tradiio – Experimenting with Crowds in the Music Industry

Posted on March 19, 2017 by Stephanie Chan

This is the story of Tradiio, a music startup that launched as a crowdsourced virtual stock market for emerging artists and later pivoted to become a direct-to-fan crowdfunding platform.

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