Desginhill: Crowdsourcing in Graphic Design
Designhill allows freelance designers to connect with businesses looking to outsource design work.
Crowdsourcing
Lay’s Increases Sales by Asking Customers to “Do Us a Flavor”
Learn how Lay’s potato chips increased sales by using crowdsourcing to ask their fans to do them a “flavor”.
Google Voice Search
Google developers crowdsourced linguistic data to give Voice Search more mojo.
BeMyEye: Data Driven Field Marketing
BeMyEye is allowing companies to crowdsource in-store data
Vigilante App: What Happens when Ordinary Citizens Take Crime Fighting into their Own Hands?
While the app’s crowdsourcing platform has brought more transparency and crime awareness for local residents, it has also raised deeper concerns and doubts around the idea of crowdsourced vigilantism.
IKEA: crowdsourcing ideas to co-create a better everyday life
IKEA, the traditional furniture retailer with 75 years history, is now planning a digital platform to co-create products and innovations with third-party designers, startups, and customers. “We are launching ‘Co-Create IKEA’, a digital platform where customers will have the possibility […]
Homejoy’s Not So Joyous Demise
Homejoy's inability to solve the customer retention problem prevented it from reaching a path to profitability.
Avocado Oreos? – Crowdsourcing in the CPG World
Crowdsourcing creates value for CPG brands
A Quirky attempt at crowdsourcing inventions
How Quirky’s unusual approach to idea generation left them without the high-quality products necessary to achieve success
Crowdsourcing Your Next Chip Flavor: Lay’s “Do Us A Flavor” Campaign
A blog post on the positive and negative aspects of Pepsi’s Do Us A Flavor Campaign. Do the results of crowdsourcing campaigns signal long-term consumer interests or are they just short-term fads?